Biostrap Has Been Selected As The Remote Monitoring Partner For The Iron Cowboy's World Record Breaking Feat Of Completing 100 Ironman Triathlons In 100 Days

On February 17, 2021, PRNewswire reported, On March 1, James Lawrence will be setting on a quest that some might say is humanly impossible: completing 100 Ironman triathlons in 100 consecutive days. That's 14 hours a day, 14 weeks in a row and covering more than 14,000 miles.

This accomplishment will be marked in the Guinness World Records as the most Ironmans completed in one calendar year and the most Ironmans completed consecutively for 100 days.

Lawrence, 44, or as the world knows him, "The Iron Cowboy," is no stranger to fatigue, sleep deprivation, dehydration and defying the limitations of the human body. The documentary on Amazon Prime, titled "Iron Cowboy", gives a glimpse of his previous feat in 2015 when he completed 50 Ironman triathlons in 50 states in 50 days. This year, however, he's setting the bar even higher.

"If what we did in 2015 was redefining impossible, with the Conquer 100, we are set out to defy logic," Lawrence said.

Optimizing Lawrence's recovery is key to keeping him safe throughout the Conquer 100. The curveball, however, is the unknown cumulative effect that 100 consecutive Ironman triathlons will have on his physiology, because no human has ever attempted anything close to this and it's not without dangers.

Therefore, Lawrence is not doing this alone. With a world-class team of trainers, coaches and nutritionists supporting him, every minute of every hour of every day will be carefully calculated to make sure he gets the adequate nutrients and recovery his body needs to accomplish this record-breaking feat.

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